Faculty Of Health, Social Care And Education
You can expect a decent number of contact hours – usually between 20 and 25 hours – in your first year of a fashion degree. On top of this, you will be expected to do a fair bit of independent study, whether that’s at home or in the fashion studios. This could include reading journal articles and books, conducting research, preparing for assessments, working on individual graphics games projects and meeting peers to complete group work. Students can choose to work Independently or form collaborative partnerships to realise their proposition in developing the project through to completion. This unit introduces students to the fashion marketing theories and processes. Students will explore the marketing mix, market research and marketing strategies for different size organisations, before researching the influence marketing has on profit, reputation and the customer relationship. This unit explores fundamental aspects of advertising, the history, theories, purpose, scope and optimum ...